The marketing and selling of supply chain management is fundamental to successful launching value-added service product offerings, to justifying the Worth of the investment and payback to Becton Dickinson and its customers, and to sizing the marketing potential. Through market research, Becton Dickinson analyzes the direct supply chain management needs demanded by distributors and end-user customer would find valuable.

Supply chain service products require the same discipline of specification and management as do physical products. We use the same methodology to determine our point-of-use information to confirm expectations on outcomes and importantly through electronic interchange, we have electronically measured feedback on service performance to assess a service product’s value and use.

Creating value based service product offereings requires considerable analysis, both external and internal. We found that models needed to be created and maintained to more sucessfully understand the supply chain cost of serving different customer and channels.